What can PR managers learn from NotPetya?

We’ve heard a lot about cyberattacks lately, with news about incidents travelling far, wide and fast. That’s hardly remarkable, given that attacks can cause highly sensitive information to become public, personal information can be  stolen and entire companies can be shut down whilst cybercriminals wait for a ransom to be paid. In short, the economic and social impact is high. Recently, NotPetya dominated the news with both the Maersk terminal in the Port of Rotterdam and TNT post being hit. Using both online and offline media monitoring we found that there were more than six thousands articles and posts about the virus in just the first few days of the attack.

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