Data Privacy in the Age of Alexa

Reading the technology media coverage of both CES 2018 and the post-Christmas sales, it feels like smart devices are finally having their much predicted moment. Every consumer technology vendor seems to have their own take on the smart device, from Amazon and Google’s smart home hubs to Philip’s connected lightbulbs and Samsung’s internet enabled fridge. The rate of ownership of these particular devices may not be that high, with only 18% of UK households reporting owning one, however, if we include other connected devices such as wearables and smartphones, then it becomes very clear that these devices are appearing everywhere.

Internet connected devices have certainly made our lives easier and even have wide reaching potential for making our cities safer and more responsive for example through monitoring pollution and optimising traffic flow. Yet, as Data Privacy Day approaches, it is vital that we consider how all these devices will affect the use and collection of personal data.

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